Introduction
Most founders assume they need more, more traffic, more ad spend, more tools. In reality, growth often stalls because of silent bottlenecks already baked into the customer journey. A Lean Growth Audit surfaces those bottlenecks fast so you can redirect resources where they’ll move the needle. Grab a coffee, open this post side‑by‑side with your analytics, and in just half an hour you’ll know exactly where revenue is leaking, and how to fix it.
How This Audit Works
Twelve yes‑or‑no questions, grouped into three critical areas: Traffic, Conversion, Retention.
Each “No” flags a potential revenue block.
Score yourself as you go, then use the action tips at the end to prioritise fixes.
No fancy dashboards required; Google Analytics (or GA4), your CRM, and a spreadsheet will do.
Part 1 — Traffic: Are You Attracting the Right People?
Can you name your top three traffic sources and their lead‑to‑customer rates?
Is at least 30 % of your website traffic branded (direct or search for your name)?
Do paid campaigns send prospects to pages that load in under three seconds (mobile)?
Have you culled keywords or audiences with CAC above your target payback period?
Part 2 — Conversion: Does Your Funnel Turn Interest into Revenue?
Is your main landing page converting above industry benchmark (Ex: B2B SaaS: ~3–5 %)?
Do you have a single, crystal‑clear CTA above the fold on that page?
Is your follow‑up (email or SMS) triggered within five minutes of a form fill?
Can sales see every lead’s last three touchpoints inside the CRM?
Part 3 — Retention & Monetisation: Are You Maximising Lifetime Value?
Do at least two automated email sequences run after the first purchase or sign‑up?
Is churn tracked monthly and segmented by acquisition channel?
Can customers upgrade or upsell themselves without talking to a human?
Do you survey lost customers or churned users every quarter?
Scoring Your Audit
0–4 “No” answers: Solid foundation—look for small CRO wins.
5–8 “No” answers: Growth friction detected—prioritise fixes this quarter.
9–12 “No” answers: Major leaks—pause new campaigns and plug these gaps first.
Turning Insights into Action (In Under a Week)
Day 1: Fix the slowest landing page; tools like PageSpeed Insights show quick wins.
Day 2: Add an instant reply email or Slack alert for new leads, Zapier makes it point‑and‑click.
Day 3: Audit paid audiences; pause anything with CAC > LTV/3.
Day 4: Create a two‑email post‑purchase nurture that asks for feedback and suggests an upgrade.
Day 5: Schedule a 15‑minute call with your top churned customers, one insight here can save thousands.
Conclusion
A Lean Growth Audit isn’t about perfection; it’s about ruthless clarity. In thirty minutes you now know exactly where revenue hides, and how to unlock it without burning extra budget.
Need an outside eye (and done‑for‑you fixes)? Book a free growth audit call with Linx Digital Studio. We’ll run the deep dive, patch the leaks, and build the lean systems that let your brand scale, without the chaos.
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